Home Insurance Leads

Home Insurance Leads

Dialling leads where you already know the home insurance renewal dates puts you in the right place at the right time!

So, it’s fair to say that buying the right home insurance leads is imperative for a successful sales campaign!

Generating accurate home insurance leads is an art, so many times you’ll end up buying home insurance leads with inaccurate renewal dates which wastes time and money. At Axowa, we target this question set in a different way to assure accuracy by running probability analysis on the leads we generate each day on top of our normal quality process.

  • Telephone survey responders
  • Excellent contact rates
  • Confirmed name, address and telephone number
  • Does already have Home Insurance
  • Home insurance renewal dates available
  • Whole of UK or Postcode specific
  • Opted in to be contacted about home insurance

Step 1 – Telephone Survey

We conduct short telephone surveys with consumers throughout the UK. The survey is open to ages between 18 and 80 and across all demographics to make sure we get a true reflection of each marketplace. At the beginning of the call we state the purpose of the call and advice the prospect that they will receive marketing calls based on their answers to the survey question. If the prospect agrees to this, we confirm basic information with them:

  • Full Name
  • Address
  • Telephone Number
  • Home ownership
  • Teir age bracket

Step 2 – Survey Logic

Once we know which age bracket the prospect is in, our survey logic adjusts to ask the home insurance leads question. The age logic we normally use for home insurance leads is 25-80

Step 3 – Profile & Opt In

While asking the home insurance question we let the customer know why we are asking the question which includes them receiving a quote about home insurance.

Normally we will also ask for their home insurance renewal dates and some clients also pay extra for the company name as well.

The questions are set up in such a way to get a clear opt in.

Step 4 – Quality Verification

Collectively, all surveys conducted are subjected to a two tier quality process using proven sample methodology to check quality on site and then to use a third party quality team to sample check again offsite. This allows us to keep standards high and have confidence in the products we sell.

In this case we also use the probability quality check to further check the home insurance renewal dates follow industry averages.

Step 5 – Deliveries

Normally we sell home insurance leads in monthly batches relating to current renewal months but we can also export your leads from our server daily. We then create a submission file as per your requirements with each prospects details within it, this can either be in excel, .csv or .text format. We will then make this file available to you via a secure transfer which can include upload to your database, post string or file transfer where the file is sent directly to you. Once we have sent you your data we tag each record in our system with an exclusivity period to make sure the leads do not get sold more than once within that period.

Making the Difference

When you buy home insurance leads from us, we are always keen to be able to build a natural link between the information you receive and your opening script. Once we are able to establish this link, you will find that our home insurance leads normally perform higher than average against other leads purchased at the same price.

Feedback is always key to building a successful relationship and it goes both ways. Our aim is to become a long term reliable provider to you so the sooner we can understand each other’s process, the sooner we can concentrate on higher production and you can concentrate on growing your business in confidence.

Our Home Insurance Renewal Dates database consists of first use, second use and list rental.

  • First Use
    Leads where the prospect has qualified as per our home insurance leads criteria and we haven’t sold that lead from that survey instance before or within the exclusivity period set on this lead set.
  • Second Use
    Second use means the data has only been sold once as First Use so you would be the second company to buy that lead from us (for leads that are time dependant we do not sell the leads for second use or list rental until 12 months after we initially sold the leads).
  • List Rental
    These are leads that cannot be sold as first use or second use leads however this does not mean they have been sold multiple times before.
  • Second use home insurance leads are normally available 60 days after the data has been sold as first use and for home insurance renewal dates 12 months after. We have this exclusivity period in place to protect the first use buyer’s sales activity and to also make sure the consumer isn’t being contacted too often for the same reason.
  • We can also arrange for you to be the main sponsor for the home insurance question in one of the surveys so you get fresh first use data delivered to you every day.

No matter whether you’re interested in buying fresh home insurance leads or home insurance renewal dates, first use, second use or list rental, it’s worth contacting us to see how we can help!

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