Funeral Plan Leads

Funeral Plan Leads

Axowa is very experienced generating funeral plan leads where the prospect already understands the benefits of having a prepaid funeral plan and is also open to having one.

Our lead set has been so successful that at times we increased our lead generation to over 2,000 per day to meet demand!

Our question set has been successfully tried and tested by many companies over the last couple of years resulting in large continuous orders for funeral leads.

  • Telephone survey responders
  • Confirmed name, address and telephone number
  • Do not already have a funeral plan
  • Whole of UK or Postcode specific
  • Opted in to be contacted about a funeral plan

Step 1 – Telephone Survey

We conduct short telephone surveys with consumers throughout the UK. The survey is open to ages between 18 and 80 and across all demographics to make sure we get a true reflection of each marketplace. At the beginning of the call we state the purpose of the call and advice the prospect that they will receive marketing calls based on their answers to the survey question. If the prospect agrees to this, we confirm basic information with them:

  • Full Name
  • Address
  • Telephone Number
  • Home ownership
  • Their age bracket

Step 2 – Survey Logic

Once we know which age bracket the prospect is in, our survey logic adjusts to ask whether the prepaid funeral plan leads question. The age logic we normally use for funeral plan leads is 50-80

Step 3 – Profile & Opt In

We ask our question set which outlines the benefit of a prepaid funeral plan to the prospect and also defines their interest in having one. This also determines if the prospect already has a funeral plan.

Our funeral leads question set has been successfully tried and tested by many clients.

Step 4 – Quality Verification

Collectively, all surveys conducted are subjected to a two tier quality process using proven sample methodology to check quality on site and then to use a third party quality team to sample check again offsite. This allows us to keep standards high and have confidence in the products we sell.

Step 5 – Deliveries

Each day we export your leads from our server and create a submission file as per your requirements with each prospects details within it, this can either be in excel, .csv or .text format. We will then make this file available to you via a secure transfer which can include upload to your database, post string or file transfer where the file is sent directly to you. Once we have sent you your data we tag each record in our system with an exclusivity period to make sure the prepaid funeral plan leads do not get sold more than once within that period.

We aim to delivery all leads to you before 10am each day Monday to Friday and within 2 to 3 working days of generating the leads.

Making the Difference

When you buy funeral leads from us, we are always keen to be able to build a natural link between the information you receive and your opening script. Once we are able to establish this link, you will find that our funeral leads normally perform higher than average against other funeral leads purchased at the same price.

Feedback is always key to building a successful relationship and it goes both ways. Our aim is to become a long term reliable provider to you so the sooner we can understand each other’s process, the sooner we can concentrate on higher production and you can concentrate on growing your business in confidence.

Our Funeral Plan Leads database consists of first use, second use and list rental.

  • First Use
    Leads where the prospect has qualified as per our prepaid funeral plan leads criteria and we haven’t sold that lead from that survey instance before or within the exclusivity period set on other funeral plan leads.
  • Second Use
    Second use means the data has only been sold once as First Use so you would be the second company to buy that lead from us.
  • List Rental
    These are leads that cannot be sold as first use or second use leads however this does not mean they have been sold multiple times before.
  • Second use prepaid funeral plan leads are normally available 90 days after the data has been sold as first use. We have this exclusivity period in place to protect the first use buyer’s sales activity and to also make sure the consumer isn’t being contacted too often for the same reason.
  • We can also arrange for you to be the main sponsor for the funeral plan question in one of the surveys so you get fresh first use data delivered to you every day.

No matter whether you’re interested in buying fresh funeral plan leads, first use, second use or list rental, it’s worth contacting us to see how we can help!

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